About

William Burrows

My name is William (Billy) Burrows, and I am a well-known and respected financial adviser with Eadon & Co specialising in retirement income planning (annuities and drawdown) and I regularly appear in the national press.

I want to help as many people as possible make better financial decisions when they convert their pension pots into cash and income which is why I have created The Annuity and Drawdown Project.

The Project

The aim of the project is make it easier for people (individual clients and advisers) to learn about the various retirement income options (annuities and drawdown) so they can make better decisions and get better outcomes.

It’s free to sign up to the project and access all the free resources including the knowledge hub, annuity best buy tables and charts and free guides.

For more information see the project page.

How I can help you

If you are an individual client I help in one of the following ways:

• Answers your questions – please use the contact form your questions will be answered in strict confidence
• Get you annuity quotes – see Q&As on getting annuity quotes
• Give you financial advice on your pension/retirement options contact me at Eadon & Co

If you are a financial adviser I help in one of the following ways:

• Answers any technical questions about annuities – please use the contact form
• Refer clients who want advice on annuities – I can do this on a shared advice basis

Put your toe in the water before you get financial advice

I appreciate you may be reluctant to jump straight in to the financial process so I offer a "toe in the water" introduction to financial advice so you can understand what is involved before you commit yourself

You will no doubt want to ask, "how much it costs to get help or advice?

The short answer is help and information is free and we charge a fee if we give you financial advice.

The longer answer is most people feel comfortable with our three-step process:

• 1 Putting your toe in the water - we need to get know each other
• 2 Analysis and research - we will analysis your pensions and research your options
• 3 -Financial advice - we will recommend the best solution for your circumstances

In most cases we don't have to charge a fee until step 3 and will agree our fees in advance of any chargeable work. Normally, our fee can be taken from your pension pot so don't have to write a personal check

We know you will want to know what our fees are so look at the cost of advice tool at Unbiased.com, as we try to keep our fees in line with those quoted on this independent and unbiased website.

Short bio

I have been involved with retirement options for nearly 30 years, advising clients on all aspects of annuities and retirement income options.

I am a regulated adviser with Eadon & Co . I have many years of practical experience in advising clients about all aspects of pension options at retirement and I am passionate about helping people make the right decisions about their pensions and retirement income.

In 1992 I helped establish Annuity Direct and then in 1997 I set up William Burrows Annuities (WBA). A year later I joined Prudential Annuities as their Marketing Director for annuities.

In 2001 I returned to running William Burrows Annuities in conjunction with Aspen (actuaries and pension consultants) plc. At the same time I helped launch Aspen Annuities and we were appointed annuity broker to many well-known large corporate pension schemes. Unfortunately for me, Aspen sold out to Capita so I had to move on.

In 2008, I was awarded industry personality of the year by Scottish Widows.

In 2010 WBA became part of Better Retirement Group, enabling us to offer the highest quality of services to all approaching retirement.

In January 2022 I became authorised to give financial advice as a financial adviser with Eadon & Co.

I am frequently quoted in the national press and appear on radio and in podcasts and videos. I also write extensively on retirement options.